Dear

Sathish

Web Development Proposal

As requested by Subash Sathyamoorthy

Vishnu N

Founder & Cheif Strategist

Address

1794 36/3, 27th Main Rd, near Power Station, 2nd Sector, ITI Layout, Sector 7, HSR Layout, Bengaluru, Karnataka 560102

Hari K

CMO

www.theStratup.com

About us

Hello Sathish,

It was wonderful speaking you and learning a lot about your goals and challenges. We put together a few relevant work examples, based on your need to tell theStratup’s brand story.

This deck should give you an overview of our capabilities and experience in the Branding, Web development, and the digital marketing space. Don’t hesitate to reach out with any questions, or if you want to discuss any of your ideas in depth.

Our journey began as a design-focused team, crafting stunning websites for clients. However, we noticed many struggled to grow despite having great designs.

Recognizing their need for comprehensive support, we expanded into a full-service branding and digital marketing team, helping businesses achieve sustainable growth beyond just a beautiful website.

With 12+ years of experience, we’ve served 200+ brands across 13 industries, delivering exceptional results and sustainable growth.

Building brands that cannot fail.

Our capabilities and services

Brand Strategy

Brand Substance

  • Purpose
  • Vision
  • Mission
  • Values

Brand Positioning

  • Audience Persona
  • Competitor Research
  • Differentiation Strategy
  • Positioning Strategy

Brand Persona Elements

  • Brand Archetypes
  • Brand Personality
  • Brand Language
  • Tone Of Voice

Brand Communication

  • Brand Name
  • Tagline
  • Key Messages
  • Storytelling Framework

Visual Branding & Graphic Design

Brand Visual Identities

  • The Logo
  • Typography
  • Colour Palette
  • Image Style
  • Iconography
  • Style Guide

Social Media Designs

  • Posters
  • Videos for Reels & Youtube Shorts
  • Ad Creatives
  • Social media branding

Personnel Attire

  • Clothes(uniforms)
  • Indoor office signages
  • Environment such as Office or Wall Banner
  • Signboards/Billboards
  • Street Pole Ads
  • Exhibitions, Fairs and Seminars banners
  • Car Decorations
  • Coffee mug

WEB DEVELOPMENT SERVICES

Landing Pages:

Single-page sites for lead generation or product promotion.

Corporate Websites:

Showcasing a company’s services, team, and history (e.g., IBM, Microsoft).

E-commerce Websites:

Online stores for selling products or services (e.g., Amazon, eBay). 

Startup Websites:

Highlighting a new business’s mission, product, and team.

 

Educational Websites:

Offering courses, tutorials, or academic resources (e.g., Khan Academy, Coursera).

Non-Profit Websites:

Showcasing a mission or social cause (e.g., WWF, UNICEF).

Travel Websites:

Booking and travel resources (e.g., Expedia, Airbnb)

Real Estate Websites:

Listings for property buying, selling, or renting (e.g., Zillow)

Health and Fitness Websites:

Tips, consultations, and health tracking (e.g., WebMD, Fitbit).

Web Applications:

Interactive tools or software accessible online (e.g., Google Docs, Trello)

Membership Websites:

Restricted content for registered users (e.g., Medium)

SaaS Websites:

Software as a Service portals (e.g., Dropbox, Slack)

Marketplace Websites:

Connecting buyers and sellers (e.g., Fiverr, Etsy).

Community Forums:

For discussions and Q&A (e.g., Reddit, Quora).

Dating Websites:

Connecting people romantically (e.g., Tinder, Bumble).

Job Portals:

For job searching and recruitment (e.g., Indeed, LinkedIn Jobs).

Multivendor Marketplaces:

Sellers managing their stores on a shared platform (e.g., Amazon Marketplace)

Subscription Websites:

Paid or free content through subscriptions (e.g., Patreon).

Brand Awarness & Leads Generation

Google Ads (SEM)

We run and manage pay-per-click campaigns that displays ads on Google Search, YouTube, and the Display Network. It helps businesses reach users based on search intent, location, and behavior, offering formats like search ads, shopping ads, display ads, and video ads to drive conversions and visibility.

Meta Ads: Facebook, Instagram & Whatsapp (SMM)

We target specific audiences using engaging formats like images, videos, carousels, and more. These ads help drive brand awareness, website traffic, lead generation, and sales with advanced targeting options like demographics, interests, and behaviors.

Search Engine Optimization (SEO)

SEO is the process of optimizing a website to improve its organic visibility on search engines like Google. It involves strategies like keyword research, content creation, on-page optimization, and link building to drive traffic, enhance user experience, and increase rankings for targeted keywords.

Social Media Optimization (SMO)

SMO boosts a brand’s online presence by engaging audiences, increasing followers, fans, potential customers, and leads. It involves optimizing profiles, creating shareable content, using relevant hashtags, and analyzing performance. SMO enhances visibility, drives traffic, and complements SEO efforts, fostering brand awareness and effective customer interaction.

Build Brands.
Grow Brands.

Why Us?

10X Better than Freelancers and In-house team

We are 10X better in effectiveness, efficiency, cost, effort, time, and results compared to freelancers or in-house teams. Our specialized team ensures exceptional outcomes with streamlined processes.

By choosing us, you save resources, minimize effort, and achieve faster, superior results, all while enjoying unmatched value for your investment.

Lower Fees as You Spend More on Ads

Our agency offers a unique pricing model—no commissions based on ad spend. Instead, the more you invest in ads, the lower our fees become. This ensures transparency, fairness, and maximized ROI, allowing you to focus on growth without worrying about inflated costs tied to ad budgets.

Hussle free HR & Accounting

By hiring our agency, you save time, effort, and costs on recruiting, training, and managing employees. No need to prepare contracts or handle HR hassles—we provide a skilled team ready to deliver results. Focus on your business while we streamline operations and execute effective strategies efficiently and affordably.

Free Premium TOOLS worth $1000

Save thousands on premium industry tools and software with our agency. We use the best-in-class solutions for your project—at no extra cost to you. From advanced analytics to design, SEO, and automation tools, we handle it all, eliminating your need for expensive subscriptions or additional investments.

Business owners can relax as our expert team handles everything for seamless growth and success.

From strategy to execution—for seamless growth and success. With dedicated professionals managing branding, marketing, and development, you can focus on your business while we deliver results, ensuring efficiency, innovation, and measurable outcomes every step of the way.

You get a Free CMO for your business

By hiring our agency, you gain a Free CMO who acts as your strategic marketing leader. Enjoy expert guidance on brand strategy, campaign planning, market analysis, and customer growth—without the cost of hiring a full-time executive.

We align your business goals with impactful marketing solutions to drive success effortlessly.

We are your in-house Branding, Web Development & Marketing Team

We are your in-house team, offering unmatched dedication and expertise. Unlike traditional in-house teams, we bring diverse experience, innovative strategies, and cost efficiency. Focused entirely on your goals, we provide seamless support, delivering high-impact solutions that drive growth and elevate your brand to new heights.

We tailor teams for every project, combining industry expertise and tech skills

Every project is managed by a team of industry-specific experts, guided by technical professionals with diverse knowledge across various fields. This ensures specialized insights, innovative solutions, and a comprehensive approach to delivering exceptional results tailored to meet the unique needs and challenges of each industry.

Testimonials

Linkedin Recommendations

Process/Phases

Brand Strategy & Identity

Brand Strategy is where ideas transform into thriving businesses. It defines what sets you apart and why customers choose you. Without a standout strategy, even great ideas risk being lost in the crowd. After all, if it doesn’t stand out, it won’t stand a chance!

Verbal Identity gives your brand its voice—the tone, language, and messaging that make it relatable and memorable. While visuals turn heads, your voice wins hearts. Silence isn’t golden in a competitive market; make your words count!

Visual Identity is your brand’s face—logos, colors, fonts, and imagery that make the first impression. People may hear what you say, but they always see who you are first. Don’t just be seen; be iconic. Why settle for ordinary when your brand can speak volumes?

Website Design & Development

Your website is your brand’s digital front door—a space where identity, values, and purpose meet innovation and engagement.

From stunning visuals and seamless UI/UX to lightning-fast performance and dynamic animations, we craft experiences that captivate and convert.

In today’s digital-first world, your website isn’t just a destination—it’s your statement.

Because if your site doesn’t click, someone else’s will!

Est. Dur. : 45 Days

Marketing Strategy

Creating a marketing strategy involves several key steps. Start with market research and competitor analysis to understand trends, gaps, and audience behavior.

Define SMART goals and align your brand messaging with a clear value proposition. Choose effective marketing channels—digital (SEO, PPC, social media) or traditional (print, TV)—based on your audience.

Plan a consistent content strategy with engaging formats and visuals. Allocate your budget wisely and execute campaigns using automation tools. Continuously track performance using analytics tools to measure metrics like ROI and conversions.

Optimize strategies based on data and create reports to refine and improve future campaigns.

Brand Awareness & Lead generation

Brand awareness and lead generation thrive on the combined power of Google Ads, Meta Ads, SEO, and SMO. These tools ensure your brand reaches the right audience at the right time, creating lasting impressions and meaningful connections through targeted keywords, engaging content, strategic campaigns, and optimized visibility for measurable growth.

Amid the dynamic shifts of the digital age, it’s not just about being seen—it’s about being remembered. From precise targeting to compelling storytelling, these tools work harmoniously to generate leads, foster brand loyalty, and give your business the competitive edge it needs to thrive.

Timeline & Pricing

15 Working days from Payment of Upfront

Pricing and Deliverables

1. Web Designing & Development

Service Item

Deliverables

1. Home Page: 6 Sections

1. Hero Section

  • 3 Banner with Heading, Sub Heading and single backgroud image(more images will affect page speed)

2. About Section

  • Brief introduction about the institution.
  • Key highlights such as years of excellence, accreditations, and student success.
  • Services offered (upto 10)

3. Door Step Services Section

  • Services offered (upto 10)

4. Our Features

  • 10 Features
  • Testimonials

5. FAQ Section

  • Reviews from alumni and current students.
  • Placement success, industry collaborations, and student achievements.

6. Call-to-Action (CTA) & Contact Information

  • Inquiry form and contact details (phone, email, and address).
  • Social media links and a newsletter subscription option.

Total pages: 01

Price

INR 14,499.00 + GST(18%)

2. Instagram & Facebook — Organic Growth

Phase name

Deliverables

Social Media Optmization (SMO)

  1. Facebook Post
  2. Facebook Reels
  3. Instagram Post
  4. Instragram Reels
  5. Youtube Shorts
  1. Posters/month : 4
  2. Reels/month : 4

Price

INR 3,999.00 + GST / Month
+ GST

Payment Policy Notes

Upfront Payments:
One-Time Services: For services like web designing, 60% of the total fee is required upfront, and the remaining 40% must be cleared on project hand over

Monthly Services: For services like SMO, SMM, SEO, and SEM, 100% of the fee must be paid upfront.

GST Terms:
The above pricing does not include GST. An **18% GST** will be billed separately.

 

Pricing Structure:

Our pricing is structured around achieving end goals and results, not based on individual services or resources used for the project.

Each project benefits from the expertise of multiple talents, including web designers, developers, brand strategists, market researchers, content strategists, graphic designers, video editors, and Google and Meta marketers, all working together to ensure success.

Our Pricing Philosophy

At our 12-year-old agency, we have structured our pricing to reflect our commitment to long-term partnerships and organic growth. 

Here’s why:

Focus on Results: We prioritize delivering tangible results for our clients, ensuring that our work speaks for itself and drives measurable outcomes.

Long-Term Relationships:
Instead of seeking short-term profits, we focus on building lasting relationships with our clients, fostering trust and collaboration over time.

Referrals Over Advertising:
Satisfied clients are our biggest advocates. By consistently exceeding expectations, we rely on referrals to grow our client base organically.

Sustainable Growth:
We believe in scaling sustainably by investing in our clients’ success. This approach not only benefits our clients but also allows us to grow together.

Portfolio

Fratellio Leo Srl

MMA Gloves—HoopsKing.com

Unosecur Logo and Identity

Greglo Expos

Autozon product illustration

Ankercloud

ispine dispensers

Our Partial CLient List

Tech & Others

Agriculture

Education

Thank you!

Cheers!

Vishnu N,
Founder & Cheif Strategist,
theStratup.

+91 8681000050

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